Marketing Communications Projects and Standards

In order to better manage the expectations of stakeholders who use the Marketing Communications department at Jones School, this summary has been created to act as a guideline for how much notice is required to ensure deadlines can be met. For brand standards, logo usage and other resources, visit business.rice.edu/brand.
 

Marketing campaign schedule:

All events benefit most from having at least two months notice provided to Marketing Communications. Events types include Lectures, Conferences, Breakfasts, Forums, etc. If you have an upcoming event please set up a meeting with our department to discuss strategy as early as possible to ensure proper attention is paid to promotion of the event, provision of supporting materials, and lead time for registration. Additionally, it is important to take production lead times into consideration. Due to the volume of projects generated by the various departments and organizations in the school, below are the minimum lead times for project types in the Jones School. In order to gain all required information ahead of new projects, we ask that you fill out this form: business.rice.edu/marcomjobs. 
 

Priorities and exposure:

In order to best communicate events and news of the Jones School the following guidelines are set for use of communication channels:
 

Outgoing Communications from Departments

As any and all communications to Jones School stakeholders has potential effect on the image and reputation of the school and its brand, Marketing Communications requests the opportunity to peer review outgoing newsletters and e-mail communications. Review of content allows for several benefits:

• Remaining on brand and within strategic messaging – keywords, branding and elements of communications will remain far more consistent.
• Peer review – In order to maintain quality standards, we ask that you take advantage of us to proof all e-mail and newsletter distributions to avoid spelling and grammatical issues.
  
   

E-mail Signatures

As we continue to unify our branding for the Jones School, please take a moment examine your e-mail signatures. In order to maintain consistency in external communication the following is now encouraged:
 

You will note that there is no Jones School, Twitter, Facebook, LinkedIn logos, as this creates an unnecessary attachment for some mail programs. For the social links, feel free to link to the accounts appropriate for your group or department – for the basis of ease, we’ve included links to the Jones School accounts.
 

Communication Frequency

Jones School Marketing Communication reserves the right to delay or advise alternate channels in communication which may add strain to existing e-mail distribution lists. Efforts should be made by departments who share similar distributions to plan communication each quarter to avoid strain on email lists – specifically alumni but others as well. Tactical efforts to pump up registrations or fund drives should be planned well in advance to avoid fatigue to recipients. Always keep in mind that when a member of our e-mail distribution ‘unsubscribes’ from the list, they are often gone forever.