Design and Style Elements

Logo Clear Space
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
  Design and Style Elements - Logo Clear Space 
     
Logo Minimum
The height of the logo should not be less than three-quarters of an inch in any application.
  Design and Style Elements - Logo Min Size 
     
Color Palette
Rice Blue and Rice Gray are the official colors of Rice University. In 1912, Rice’s first president, Edgar Odell Lovett, chose as the school colors “a blue still deeper than the Oxford blue” and “a gray, enlivened by a tinge of lavender.”
  Design and Style Elements - Color Palette 
     
Logo Color Specifications
Print this logo in four-color process or in Rice Blue (Pantone® 294) and Rice Gray (Pantone® 425). One-color black or white (when logo is on a colored background) is also acceptable. Do not apply any other colors.

Colors display differently on different computer screens. For website color application of Rice Blue, use Hex 005596 or an RGB translation of 0, 85, 150. For website color application of Rice Gray, use Hex 505151 or an RGB translation of 80, 81, 81. 
  Design and Style Elements - Logo Color Specs 
     
Logo Color Specifications
The university's font for printed material are listed at the right.

Never use these fonts, including Trajan, to recreate the university wordmark.

Writing Style
Rice University uses the Associated Press Stylebook guidelines for style, punctuation, grammar and other style points. To obtain a subscription to an online version of the AP Stylebook, please contact Media Relations at 713-348-6774. Hard copies of the AP Stylebook can be purchased at the Rice University Bookstore. 
  Design and Style Elements - Typography 
     
Incorrect Usage
Do not modify the Rice shield, logo or wordmark.
  Design and Style Elements - Incorrect Usage