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Sixth Annual Marketing Case Competition to be Held at the Jones School January 20-22

HOUSTON, January 17, 2006—MBA students from top business schools in the country will converge at Rice University to prove their marketing know how in the Sixth Annual Marketing Case Competition hosted by the Jesse H. Jones Graduate School of Management, Rice University, January 20-22.
 
Teams of MBA students hailing from Chicago, Harvard, Iowa,  Michigan State, Northwestern, Rice, University of California at Berkeley, and Yale will compete for $10,000 in prize money.Each of the eight teams will be given a business case study upon arrival on Friday and have until Saturday evening to analyze and create a marketing plan. After completing an in-depth analysis of the case and preparing recommendations, each team presents its recommendations to a distinguished panel of judges from 8:00 a.m. to 3:00 p.m. on Sunday, January 22 in the Janice and Robert McNair Hall, home of the Jones Graduate School.
 
The Rice Marketing Case Competition is an annual gathering of the best students from top business schools.  It is a fast-paced weekend during which the teams are challenged with an interesting problem and given less than 24 hours to present a solution to extremely experienced judges," said Sunaina Pai Ocalan, President of the Rice Marketing Club and Rice MBA candidate, Class of 2006.
 
The Lead Sponsor of the competition is Shell Oil Company.

 
"At Shell, we believe it is critical to build a strong relationship between industry and education to encourage the flow of well-trained, qualified candidates into our talent pipeline," said Lynn Elsenhans, Executive Vice President, Global Manufacturing for Shell and a Rice graduate. "We are pleased to support the Marketing Case Competition, which aligns well with our objective to develop a high-achieving culture at Shell."
 
Shell, including its consolidated companies and its share in equity companies, is one of America's leading oil and natural gas producers, natural gas marketers, gasoline marketers and petrochemical manufacturers. Shell, a leading oil and gas producer in the deepwater Gulf of Mexico, is a recognized pioneer in oil and gas exploration and production technology.  Shell Oil Company is an affiliate of The Shell Group, which operates in over 140 countries and territories employing more than 112,000 people.
 
Additional Key Sponsors


Grant Prideco
is the world's leader in drill stem technology and drill pipe manufacturing, a global leader in drill bit technology and manufacturing, and a leading provider of high-performance engineered connections and premium tubular products. The company has twenty-five manufacturing facilities and more than one hundred sales, service, and repair facilities strategically located in all major oil and gas regions around the world.

Nicklos Drilling Company
, a Houston based oil and gas contract drilling company that provides land drilling services for wells ranging from 5000 feet to 13,000 feet. 

PULSE EFT Association, Inc.
, a Discover Financial Services, LLC company, is one of the nation’s leading ATM/debit networks currently serving more than 4,100 banks, credit unions and savings institutions across the country.  The network links tens of millions of cardholders with more that 250,000 ATMs and 3.2 million POS terminals at retail locations nationwide.  PULSE has become known as a valued resource for consumer research related to EFT services and an effective national voice on public policy issues relevant to the financial services industry.
 

Technetron

 

 

Technetron is a private equity investment group providing venture capital in Latin America since 1993.   Based in Guatemala and Panama, it is currently involved in technology, project management, proprietary trading systems, manufacturing and distribution, and commercial real estate. 
 

Joe and Merrill Hafner

 

Joe and Merrill Hafner are private sponsors of the competition.  Joe Hafner is a member of the Jones Graduate School Council of Overseers and president and CEO of Riviana Foods, Inc.
 
The judges are senior marketing experts from a variety of corporations.  Judges are not publicly identified until the presentation phase of the competition.  Judges from previous years have come from such major companies as Coca Cola, Pennzoil, Shell, Riviana Foods, and ExxonMobil.  The students who present their marketing analysis cite having the experience of presenting to such a distinguished panel of industry experts as one of the major attractions of the competi
 
Since its inception in 2000, the Rice Marketing Case Competition has drawn MBA students from the very top ranked graduate business programs, including Chicago, Harvard, Michigan, MIT, Northwestern, NYU, UCLA, Wharton, and Yale.