Marketing Publications & Research

The marketing faculty at the Jones School have published an impressive number of papers on a variety of research topics such as consumer behavior and satisfaction, database marketing, applied econometrics, mathematical models of choice, social psychology, employee behavior, and e-commerce. The faculty’s distinguished reputation in the marketing industry is also defined by awards, honors and affiliations.
 

  • Zhu, Juliet, Utpal M. Dholakia, Xinlei Chen, and René Algesheimer (2012), “Does online community participation foster risky financial behavior?” Journal of Marketing Research, 49(3), 394-407. 
  • Sonenshein, Scott and Utpal M. Dholakia (2012), “Explaining employee engagement with strategic change implementation: A meaning-making approach,” Organization Science, 23(1), 1-23. *Lead article 
  • Tam, Leona and Utpal M. Dholakia (2012), "The consequences and correction of inflation in personal savings estimates in specific future time frames," Journal of Behavioral Decision Making, in press. 
  • Haws, Kelly L., William O. Bearden, and Utpal M. Dholakia (2012), “Situational and trait interactions among goal orientations,” Marketing Letters, 23 (1), 47-60. 
 
  • Herzenstein, Michal, Scott Sonenshein and Utpal M. Dholakia (2011), “Tell me a good story and I may lend you my money: The role of narratives in peer-to-peer lending decisions,” Journal of Marketing Research, 48, S138-S149. 
  • Utpal M. Dholakia (2011), “Why unhappy employees can wreck promotion offers,” Harvard Business Review, January-February, Reprint F1101C. 
  • Sonenshein Scott, Michal Herzenstein, and Utpal M. Dholakia (2011), “How accounts shape lending decisions through fostering trustworthiness,” Organizational Behavior and Human Decision Processes, accepted for publication, 115(1), 69-84.
  • Tam, Leona and Utpal M. Dholakia (2011), “Delay and duration effects of time frames on personal savings estimates and behavior,” Organizational Behavior and Human Decision Processes, accepted for publication, 114(2), 142-152. 
  • Algesheimer, René, Utpal M. Dholakia and Călin Gurău (2011), “Virtual team performance in a highly competitive environment,” Group and Organization Management, accepted for publication, 36(2), 161-190. 
  • Herzenstein, Michal, Utpal M. Dholakia, and Rick Andrews, (2011) “Strategic herding behavior in peer-to-peer online loan auctions,” Journal of Interactive Marketing, accepted for publication, 25(1), 27-36. 
  • Utpal M. Dholakia (2011), “What daily-deal shoppers want,” Forbes CMO Network
  • Kimes, Sheryl E. and Utpal M. Dholakia (2011), “Restaurant Daily Deals: Customers’ Responses to Daily Deals,” Cornell University Center for Hospitality Research Report, Volume 11, Number 20.
  • Utpal M. Dholakia and Sheryl E. Kimes (2011), “Daily Deal Fatigue or Unabated Enthusiasm? A Study of Consumer Perceptions of Daily Deal Promotions,” Available online at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1925865 
  • Ordovás de Almeida, Stefânia, José Afonso Mazzon, Utpal M. Dholakia and Hugo Fridolino Müller Neto (2011), “Os efeitos da participação em comunidades virtuais de marca no comportamento do consumidor: Proposição e teste de um modelo teórico,” Revista de Administração Contemporânea, 15(3), 366-391. * In Portuguese (Brazil), * Lead article  
  • Utpal M. Dholakia (2011), “How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions,” Available online at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1863466 (2,465 downloads)
  • Utpal M. Dholakia (2011), “Beware of innovations from daily-deal sites,” Harvard Business Review Research Blog, March 25. Available online at: http://blogs.hbr.org/cs/2011/03/what_to_make_of_daily_deal_inn.html 
  • Utpal M. Dholakia (2011), “A Startup’s Experience with Running a Groupon Promotion,” Available online at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1828003 (975 downloads)
  • Utpal M. Dholakia (2011), “What Makes Groupon Promotions Profitable for Businesses?” Available online at: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1790414 (1,400 downloads)
  • Ajay Kalra, Shibo Li and Wei Zhang (2011), “Understanding Responses to Contradictory Information about Products,” Marketing Science, Volume 30(6), 1098-1114.   
  • Uzma Khan, Meng Zhu and Ajay Kalra (2011), “When Tradeoffs Matter: The Effect of Choice Construal on Context Effects,” Journal of Marketing Research Volume 48 (1), 62-71.    
  • Darron Billeter, Ajay Kalra and George Loewenstein (2011), “Underpredicting Learning Following Initial Experience With a Product,” Journal of Consumer Research Volume 37 (February), 723-736. (Lead Article)
  • Leana, Carrie, Vikas Mittal & Emily Stiehl (2011), “Organizations and the working poor,” Organization Science. (forthcoming)
  • Rosen, Jules, Emily M. Stiehl, Vikas Mittal & Carrie R. Leana (2011), “Stayers, Leavers and Switchers among Certified Nursing Assistants in Nursing Homes: A Longitudinal Investigation of Turnover Intent, Staff Retention and Turnover,” The Gerontologist, 51(5), 597-609.
  • Evanschitzky, Heiner, Christopher Groening, Vikas Mittal & Maren Wunderlich (2011), “How employer and employee satisfaction affect customer satisfaction: An application to franchise services,” Journal of Service Research, 14(2), May, 136-48.
  • Walsh, Michael F., Karen P. Winterich, & Vikas Mittal (2011), ““How re-designing angular logos to be rounded shapes brand attitudes: Consumer brand commitment and self-construal,” Journal of Consumer Marketing. 28(6), 438-447.
  • Dinah A. Vernik, Devavrat Purohit, and Preyas S. Desai (2011), “Music Downloads and the Flip Side of Digital Rights Management”, Marketing Science, November/December 2011 30:1011-1027
  • Gorry, G. Anthony and Robert A. Westbrook (2011), “Once More with Feeling: Empathy and Technology in Customer Care,” Business Horizons, 54 (2), 125—134.
  • Gorry, G. Anthony and Robert A. Westbrook (2011), “Can You Hear Me Now?  Learning from Customer Stories,” Business Horizons, 54 (6), 575-584.
 
  •  Kota J. Reddy, M.D., Manmeet Singh, M.D., Joey R. Bangit, M.D. and Richard R. Batsell, PhD. “The role of insulin resistance in the pathogenesis of atherosclerotic cardiovascular disease: an updated review,” with Journal of Cardiovascular Medicine, Vol. 11, No. 9, pp. 633-647, 2010.
  • Utpal M. Dholakia, Siddharth S. Singh and Robert A. Westbrook (2010), “Understanding the effects of post-service experience surveys on delay and acceleration of customer purchasing behavior: Evidence from the automotive services industry,” Journal of Service Research, 13(4), 362-378. 
  • Utpal M. Dholakia and Emily Durham (2010), “How Effective is Facebook Marketing?” Harvard Business Review, 88 (3), 26. Reprint F1003E.
  • Utpal M. Dholakia, Barbara E. Kahn, Randy Reeves, Aric Rindfleisch, David Stewart, and Earl Taylor (2010), “Consumer behavior in a multichannel, multimedia environment,” Journal of Interactive Marketing, 24(2), 86-95. 
  • Brüggen, Elisabeth and Utpal M. Dholakia (2010), “Determinants of participation and response effort in web panel surveys,” Journal of Interactive Marketing, 24(3), 239-250. 
  • Algesheimer, René, Sharad Borle, Utpal M. Dholakia, and Siddharth S. Singh (2010), “The impact of customer community participation on customer behaviors: An empirical investigation,” Marketing Science, 29(4), 756-769. 
  • Haws, Kelly, L., Utpal M. Dholakia, and William O. Bearden (2010), “An assessment of chronic regulatory focus measures,” Journal of Marketing Research, 47(October), 967-982. 
  • Utpal M. Dholakia (2010), “A critical review of question-behavior effect research,” Review of Marketing Research, 7, 147-199. 
  • Utpal M. Dholakia and René Algesheimer (2010), “Brand Community” in Richard P. Bagozzi and Ayalla Ruvio (Eds.), Consumer Behavior–Wiley International Encyclopedia of Marketing, New York: John Wiley, forthcoming. 
  • Ajay Kalra and Mengze Shi (2010), “Consumer Value Maximizing Sweepstakes and Contests,” Journal of Marketing Research, Volume 47 (2), 287-300. 
  • Ajay Kalra and David Soberman (2010), “The Forgotten Side of Marketing,” Journal of Brand Management 17, 301-314.
  • Mittal, Vikas & Carly Frennea (2010), “Customer Satisfaction: A Strategic Review and Guidelines for Managers,” MSI Fast Forward Series, Marketing Science Institute, Cambridge, MA. 
  • Doorn, Jenny V., Katherine Lemon, Vikas Mittal, Stephan Nass, Doreen Pick, Peter Priner, & Peter Verhoef (2010), “Customer engagement behavior: Theoretical foundations and research directions,” Journal of Service Research, 13(3), August, 253-266. (invited paper) 
  • Zhang, Yinlong, Karen P. Winterich, & Vikas Mittal (2010), “Power distance belief and impulsive buying: The role of self control,” Journal of Marketing Research, 47(5), 945-954. 
  • Walsh, Michael F., Karen P. Winterich, & Vikas Mittal (2010), “Do logo redesigns help or hurt your brand? The role of brand commitment,” The Journal of Product & Brand Management, 19(2), 76-84. 
  • Mittal, Vikas, Vanitha Swaminathan, & Christopher Groening (2010), “For customers will United-Continental merger fly,” The Houston Chronicle, October 9. 
  • Vikas Mittal & Rajan Sambandam (2010), “Toyota steers clear of reputation damage,” Marketing Research, Summer, 9-13. 
  • Vikas Mittal & Rajan Sambandam (2010), “Changing expectations of corporate responsibility: After the Gulf spill,” Rice Media Relations, June 16. 
  • Vikas Mittal & Utpal M. Dholakia (2010), “Why Toyota will be all right: brand insulation,” The Houston Chronicle, March 12. 
  • Vikas Mittal, Rajan Sambandam, and Utpal M. Dholakia (2010), “Does Media Coverage of Toyota Recalls Reflect Reality?” Harvard Business Review Research Blog, March 9.
  • Vikas Mittal (2010), “Customer Satisfaction Research," Wiley International Encyclopedia of Marketing, Jagdish Sheth & Naresh Malhotra (eds.), Wiley-Blackwell. 
  • Vikas Mittal (2010), “Exploratory Research," Wiley International Encyclopedia of Marketing, Jagdish Sheth & Naresh Malhotra (eds.), Wiley-Blackwell. 
  • Vikas Mittal (2010), “Descriptive Research," Wiley International Encyclopedia of Marketing, Jagdish Sheth & Naresh Malhotra (eds.), Wiley-Blackwell. 
  • Amit Pazgal, G. Iyer and Y. Chen (2010), “Limited Memory, Categorization and Competition” Marketing Science, Vol. 29, pp. 650-670. 
 
  • Richard R. Batsell Ph.D., Kota J. Reddy, M.D., Manmeet Singh, M.D., Joey R. Bangit, M.D., Rekha A. Miraskar, M.D., Misbah Saeed Zaheer, M.D., Carol Cockerham, M.S., and Michael Wegner, Ph.D. (2009), “Effects of Lifestyle Counseling and Combination Lipid-modifying Therapy on Lipoprotein-associated Phospholipase A2 Mass Concentration,” Journal of Clinical Lipidology, Vol. 3, No. 4, pp. 275-280.
  • Richard R. Batsell Ph.D., Kota J. Reddy, M.D., Manmeet Singh, M.D., and Joey R. Bangit, M.D. (2009), “The Role of Lipoprotein-associated Phospholipase A2 on Cardiovascular Disease Risk Assessment and Plaque Rupture: A Clinical Review,” Journal of Clinical Lipidology, Vol. 3, No. 2, pp. 85-93.
  • Richard R. Batsell Ph.D., Kota J. Reddy, M.D., Manmeet Singh, M.D., Joey R. Bangit, M.D., Misbah Saeed Zaheer, M.D., Shirley John, M.D., Shahan Varghese, M.D., and Ronald Molinella, M.D. (2009),“Efficacy of Combination Drug Pulse Therapy in Maintaining Lipid Levels in Patients Intolerant of Daily Statin Use,” Journal of the CardioMetabolic Syndrome, Spring.
  • Utpal M. Dholakia, Vera Blazevic, Caroline Weirtz, and Rene Algesheimer (2009), "Communal service delivery: How customers benefit from participation in firmhosted virtual P3 communities," Journal of Service Research, 12(2), 208-226.
  • Utpal M. Dholakia and Silvia Vianello (2009), “Effective brand community management: Lessons from customer enthusiasts,” Sloan Management Review/ Wall Street Journal Business Insights, August 17. 
  • Tao Chen, Ajay Kalra and Baohong Sun (2009) “Why do Consumers Buy Extended Service Contracts,” Journal of Consumer Research Volume 36 (December), 611-623.
  • Vikas Mittal, Jules Rosen, & Carrie Leana (2009) “A dual-driver model of turnover and retention in the direct care workforce,” The Gerontologist, October (49), 623-634. 
  • Winterich, Karen P., Vikas Mittal, & William T. Ross (2009), “Donations behavior toward In-groups and Out-groups: The role of Gender and Moral Identity,” Journal of Consumer Research, 36(2), August, 199-214. 
  • Tsiros, Michael, William T. Ross, & Vikas Mittal (2009), "How commitment influences the termination of B2B exchange relationships," Journal of Service Research, 11(3), February, 263-276. 
  • Rui Yin, Yossi Aviv, Amit Pazgal, Christopher S. Tang (2009), "Optimal Markdown Pricing: Implications of Inventory Display Formats in the Presence of Strategic Customers." Management Science 55(8), 1391 - 1408.
  • Gorry, G. Anthony and Robert A. Westbrook (2009), “Winning the Internet Confidence Game,” Corporate Reputation Review, 12 (3), 195-203.  Lead article.